“Hide and Seek” and “WANNA ONE GO” Strike a Chord… CJ ENM’s Mnet Plus Surpasses 50 Million Cumulative Members

*This content was translated by AI.View Original

CJ ENM’s global K-POP content platform, Mnet Plus, has surpassed 50 million cumulative members. By adding original content to K-POP stages, live streaming, and fan-interactive experiences such as voting and support, the platform continues to attract new users, particularly among the global 10s and 20s age groups.

Mnet Plus, which launched its beta service in April 2022, surpassed 40 million cumulative members in October of last year and crossed the 50th million mark in October of this year. Approximately 90% of recent new sign-ups are from the 10s and 20s age groups, while global users account for about 80% of the total user base. Notably, the United States has risen to become the second-largest region for new sign-ups this year, with its share of total new registrations more than doubling compared to the previous year.

In particular, Mnet Plus continued to attract new users this year by broadening its content lineup from K-POP stages and live broadcasts to original series. Alongside major K-POP content such as “M COUNTDOWN,” original titles like “WANNA ONE GO” and “Hide and Seek 2” contributed to new sign-ups, while the dating reality show “Got a Rapper Girlfriend: KISS or DISS” also helped drive user acquisition with its new format. The platform has also strengthened online-offline integration; at “KCON LA 2026,” there was a notable surge in new registrations from North American users in their teens and twenties who attended the event. Additionally, Mnet Plus is expanding external content collaborations by broadening its subject matter to beauty, routines, and food through titles such as “Yeonji Goni: YZKZ” and “IDOL’S TABLE,” and by unveiling its first brand store, “STAN:A.”

As the user base grows, the experience Mnet Plus has accumulated in operating global services is also drawing industry attention. This year, the platform participated as a speaker at major conferences hosted by AWS, MongoDB, and Braze, leading companies in the global cloud, data, and CRM sectors. Through these appearances, it shared case studies on large-scale service operations and the utilization of K-POP fan behavior data, introducing its capabilities in stable global service management and enhancing data-driven fan experiences.

Kim Ji-won, Business Division Head of Mnet Plus, stated, “We are continuously upgrading our services and content to allow global K-POP fans to enjoy their favorite artists’ content more conveniently and participate in diverse ways. Going forward, we will expand original and live content, strengthen personalized experiences and fan-interactive features, and grow into a ‘daily essential app’ for global K-POP fans.”

Meanwhile, Mnet Plus is a global K-POP content platform available in over 250 regions worldwide. It connects content with diverse fan experiences based on CJ ENM’s major K-POP intellectual properties, including Mnet Plus original series, Mnet content, KCON, and the MAMA AWARDS.

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*This content was translated by AI.View Original