*This content was translated by AI.
Samsung Electronics Vice Chairman Jeon Young-hyun and CEO Roh Tae-moon announced on the 2nd that they should become leading companies in the artificial intelligence (AI) era through technology and product competitiveness.
In their 2026 New Year's address released on the same day, Vice Chairman Jeon and President Roh made the request, emphasizing compliance and co-prosperity. Samsung Electronics announced its New Year's address in the DS and DX sectors, respectively, to deliver messages that fit the nature of its business and its management situation.
Samsung Electronics is the only semiconductor company in the world capable of 'one-stop solution' from logic to memory, foundry, and fleet packaging, said Vice Chairman Jeon, head of DS division. "Based on these strengths, let's respond to unprecedented demand for AI semiconductors and lead the AI era with customers."
Vice Chairman Jeon stressed, "We need to develop AI solutions specialized in semiconductors by utilizing the latest AI technology and high-quality data, and apply them to semiconductor design, R&D, manufacturing, and quality to achieve semiconductor technology innovation."
Vice Chairman Jeon also said, "HBM4 has shown differentiated competitiveness to customers, even saying, 'Samsung has returned,'" adding, "Memory must regain its fundamental technological competitiveness." For the foundry sector, he said, "We have entered a period of full-fledged leap forward," adding, "Let's lead opportunities to results based on technology and trust."
"It is an era in which customer's eye level should be our standard," he said. "Let's change from product-oriented to customer-oriented company."
President Roh Tae-moon put his AX strategy at the forefront in his New Year's address in the DX sector. The plan is to provide the best experience to customers by organically integrating AI technology into all devices and service ecosystems in the DX sector. Through this, he also made it clear that he aims to become a leading company in the transition period of AI. He defined AX as not just a tool, but a transition process that fundamentally changes thoughts and work processes.
President Roh pointed out "technical skills" and "preemptive risk management capabilities" as key weapons in the crisis phase. It is judged that market leadership should be secured based on overwhelming product power and crisis response power. To this end, he stressed the need for an organizational culture that detects market changes in real time and responds agile and flexibly throughout management. The establishment of a culture that encourages quick implementation and challenge was also presented as a task.
In addition, the two CEO's proposed "rule" and "win-win" as the basic pillars of management in the new year. Vice Chairman Jeon said environment and safety are the top principles of management and called for further strengthening the culture of compliance that upholds the basics and principles. President Roh also reiterated the unwavering compliance management, saying that compliance is a principle that both the company and its employees must follow.
On the other hand, Samsung Electronics decided not to operate the opening ceremony from this year and to replace it with the CEO's New Year's address.
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*This content was translated by AI.
