Starbucks sells 20% of its 20s tea drinks ↑"No.1 is grapefruit honey black tea."

*This content was translated by AI.

Starbucks Korea announced on the 12th that customers in their 20s' preference for tea drinks is becoming clearer.

According to Starbucks, sales of top 20 tea drinks increased by about 20% year-on-year last year. Compared to the 8% growth in overall tea drink sales, the increase in the 20s was relatively noticeable.

In line with this trend, Starbucks sold more than 30 tea drinks last year. Among them, "Jamong Honey Black Tea" was the most purchased tea drink by customers in their 20s. Grapefruit Honey Black Tea is one of Starbucks' leading beverages, which marks its 10th anniversary this year, and has sold about 3 million cups annually to customers in their 20s. It is said that the clean and sweet taste made of grapefruit and honey is steadily gaining popularity. Grapefruit Honey Black Tea exceeded 100 million cups in cumulative sales for the first time in 2024.

The second place went to 'Yuja Mint Tea'. Yuja mint tea is a unique mint tea using citron, a traditional tea material. Thanks to the popularity of matcha, "Jeju Matcha Latte" and "Matcha Glazed Tea Latte" were listed in third and fourth places, respectively. Jeju Matcha Latte is actively sharing various custom recipes online, such as changing soy milk and adding matcha powder. The matcha glazed tea latte, which was first introduced as a seasonal drink last fall, has also coined the new word "malgla." The fifth place was "Starbucks Classic Milk Tea," which combines darkened black tea and soft milk.

Starbucks expects that the demand for tea, which can be enjoyed in a variety of flavors, colors, and temperatures among young people who value their tastes, will continue for the time being. As a result, half of the New Year's drinks released in January this year consisted of tea drinks. "Friends Earl Grey Berry Latte," which uses Warner Bros. Television's popular sitcom "Friends" IP, is a drink that combines sweet sauce made of three berries, blueberry, blackberry, and strawberry, and Earl Grey milk tea base. It features a yellow transparent sign on top of the purple foam to express the famous symbol in the Friends series, "Monica's Gate." A new "Yuja Bae Chamomile Tea" was also introduced, which is a subtle combination of Namhae Mountain's new citron, fresh Western pear, and chamomile tea.

Choi Hyun-jung, Starbucks' food and beverage development manager, said, "We are trying to introduce various tea-variation drinks in that young customers enjoy not only coffee but also tea," and added, "From steady sellers such as Jamong Honey Black Tea to Jeju Matcha Latte, which is popular with custom recipes, we will try to make customers in their 20s have a variety of 'tea experiences' at Starbucks."

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*This content was translated by AI.