BMW Announces 2025 Earnings, Most Figures Down... Recovering with 'Noyer Clase'

*This content was translated by AI.

BMW Group announced its 2025 business performance. BMW Group maintained its sales volume over the past year, delivering a total of 2,463,681 vehicles in the global market, up 0.5% year-on-year, according to the report. However, financial indicators declined due to the global economic slowdown and the impact of tariff barriers. Full-year group revenue was down 6.3% year-on-year at 133.453 billion euros. Operating profit in the automotive sector plunged 20.7% year-on-year to 6.259 billion euros, while operating profit margin was 5.3%, down 1.0 percentage point from 6.3% a year earlier. This is analyzed to be the direct cause of intensifying price competition in the Chinese market and rising costs due to tariff hikes in major countries such as the United States. Pre-tax profit fell 35.1% to 11.08 billion euros, but net profit was 7.451 billion euros, succeeding in relative defense.

Looking at the performance by brand, core brand BMW delivered 2.17 million units, slightly down 1.4%, while MINI jumped 17.7% to 288,278 units based on new car effects, driving group growth. Rolls-Royce delivered 5,664 units, maintaining year-over-year levels, while BMW Motorad, its motorcycle division, sold 209,257 units. In the electrification sector, net EV sales rose 3.6% year-on-year to 442,056 units despite concerns over stagnant demand in the market. As a result, the proportion of electric vehicles in total sales increased to 17.9%, and the proportion of electric vehicles, including hybrid models, rose to 26%. In particular, deliveries of electric vehicles in the European market increased by 28.2%, playing a key role in the transition to electrification.

By region, Europe and the Americas saw growth of 7.3% and 5.6%, respectively, which led to a 12.5% plunge in China, one of the largest markets. The intensifying competition with native electric vehicle brands in China led to a decline in market share. In terms of financial structure, cash flow remained around 4 billion euros, ensuring stability. Research and development expenses were slightly higher than the previous year, spending 8.339 billion euros, focusing on securing future technologies. In particular, investment was focused on the development of Neuer Classe, a next-generation electric vehicle platform, which is set to be produced at the end of 2025, and the advancement of digital architectures to implement software-oriented cars. Facility investment was also carried out at 8.8 billion euros to expand the plant in Debrecen, Hungary, and electricity production lines in Germany.

BMW Group maintained its shareholder return stance, deciding a dividend of 4.40 euros per common share despite a challenging business environment. The treasury stock purchase program also proceeded as planned to enhance shareholder value. In terms of manpower management, the total number of executives and employees increased 1.6% year-on-year to 157,470 to secure future technical personnel. The report predicts that uncertainties and trade conflicts in global supply chains will continue in the future, but sees the timing of the full-fledged launch of Neuer Classe as a turning point in the recovery of profitability. In conclusion, BMW Group in 2025 has seen its profitability indicators decline due to external unfavorable factors, but it has focused on maintaining competitiveness in the next-generation mobility market by defending sales and accelerating the transition to electric vehicles.

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*This content was translated by AI.