*This content was translated by AI.
Pink and pink 'aespa' has arrived for Nongshim's 'Shin Ramyun Rosé'.
Nongshim unveiled a new advertisement for its new product 'Shin Ramyun Rosé' in collaboration with Shin Ramyun global ambassador 'aespa'. This advertisement features the concept that Shin Ramyun Rosé is a 'combination bestowed by SHIN (Shin Ramyun)' that blends soft cream, the spiciness of gochujang, and the umami of tomatoes.
Shin Ramyun Rosé is a global strategic product launched by Nongshim to commemorate the 40th anniversary of Shin Ramyun. It implements the spicy flavor of Shin Ramyun using a modified recipe called 'K-Rosé', which adds Korean ingredient gochujang to a tomato and cream-based Rosé sauce.
A Nongshim official who spoke with this newspaper by phone said, "Shin Ramyun Rosé reinterprets the Rosé sauce with the most Korean spicy flavor, Shin Ramyun. It is a new LINE-up that is sufficiently softer compared to Shin Ramyun."
A food industry official who spoke with this newspaper by phone said, "There was a time when Rosé pasta was all the rage. This time, Nongshim has layered the visual appeal of Rosé onto the spicy flavor of Shin Ramyun. We applaud Nongshim's various attempts for bringing a pink image to the noodle market where red flavors were the trend," and added, "Nongshim is indeed the No. 1 noodle brand."
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*This content was translated by AI.
