*This content was translated by AI.
Nongshim will launch the second global campaign for Shin Ramyun in collaboration with its global ambassador aespa starting August 20. Through this campaign, Nongshim plans to introduce the "spicy happiness" of Shin Ramyun, which anyone can enjoy in daily life, to global consumers via various digital content.
In November last year, Nongshim's first global campaign featured a music video-style advertisement utilizing aespa's songs and performances, which recorded 270 million views and widely promoted Shin Ramyun's global slogan "Spicy Happiness In Noodles." This second global campaign shifts the stage to everyday life, showcasing aespa enjoying various moments such as cooking, shopping, and traveling alongside Shin Ramyun.
The main video of the second campaign begins with aespa's message: "For us, spicy taste is happiness." It then presents four daily routines featuring aespa members enjoying Shin Ramyun in an omnibus format.
Through this video, Nongshim aims to convey the message that as South Korea's No.1 representative ramen embodying Korean food culture, Shin Ramyun adds joy to ordinary days with its spicy flavor and makes moments shared together even more special—"spicy happiness"—to consumers around the world.
Meanwhile, Nongshim will present a total of 15 video contents, including one main advertisement video and 14 digital shorts.
A Nongshim representative who spoke to this newspaper by phone stated, "This second campaign focuses on familiarly conveying how global consumers actually enjoy Shin Ramyun in their daily lives through aespa."
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*This content was translated by AI.
