*This content was translated by AI.
Retail tech company Curly announced on the 15th that its own brand (PB) of HMR (Home Meal Replacement) exceeded 1 million sales in nine months after its launch.
Nateun is a simple PB product introduced by Curly in April last year. It is characterized by the active use of domestic raw materials as well as cost-effectiveness and quality. Korean beef beef beef soup contains Korean beef soup, beef bone, and Wando seaweed. The secret soy sauce marinated quail eggs, garlic, and onions also used domestic ingredients. Kimchi fried rice was also well received by users that they can trust and eat it using domestic rice, kimchi, dried peppers, and onions.
The most popular product is the ham-filled Songtan-style budae jjigae. Ham and sausage are more generous than budae jjigae products on the market. Sausage made of domestic chicken and domestic green onions were used, and cheese and ramen were also easily cooked and eaten. From the beginning of the launch to December last year, 350,000 pieces of Songtan-style budae-jjigae served with ham were sold.
The ready-made brand, which started with three product lines at the time of launch, has now expanded to 24 products. Curly plans to add lunch boxes, salads, and sandwiches for single-person households this year to expand it to a total of 70 types.
Curly Information-Woo, head of HMR Group, said, "The prepared taste is faithful to the basics and reasonable prices," adding, "This year, we will add to the joy of the table in everyday life with a more diverse product lineup."
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*This content was translated by AI.
