*This content was translated by AI.
Coway is pushing for the formation of a "Design Monitoring Task Force" for the first time in the industry to strengthen the protection of product design intellectual property rights (IP). While product design is emerging as a key asset of brand competitiveness, the government intends to establish a regular response system at the organizational level as controversy over similar and imitative designs is repeated.
Coway announced on the 20th that it plans to form a company-wide collaboration organization directly under the CEO and establish a system to monitor similar designs at all times to respond to controversy over similar and imitative designs in the market.
TF consists of personnel from related departments such as intellectual property (IP), legal affairs, product planning, design, R&D, and public relations, and is expected to be officially launched in the first quarter of this year.
TF will constantly monitor domestic and foreign competitors' products and market trends, and take step-by-step responses such as official warnings and legal measures after reviewing intellectual property rights for suspected similar designs.
Through this, Coway plans to block imitation of design in advance and reduce consumer confusion.
A Coway official said, "Unique design is a key asset that contains customer trust and brand identity," adding, "We will respond to design copies in accordance with principles and contribute to establishing a fair competitive order."
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*This content was translated by AI.
