*This content was translated by AI.
KT&G's "lil" has been selected as an excellent brand in the cigarette-type e-cigarette category of the "2026 Korea Brand Hall of Fame" for eight consecutive years.
The Korea Brand Hall of Fame, organized by the Institute for Industrial Policy (IPS), is an event that selects and awards the most loved brand by consumers by comprehensively evaluating customer satisfaction and brand value last year. KT&G, which has been strengthening its technological competitiveness in line with consumption trends, has been focusing on enhancing consumer satisfaction by focusing on the cigarette-type e-cigarette brand "lil," and has maintained the No. 1 share of the domestic cigarette-type e-cigarette market as of the first half of last year.
KT&G has a total of three device lineups: 'Reel Hybrid' and 'Reel Able' following 'Reel Solid' released in 2017. Among them, Lil Hybrid, a representative product, presented innovation different from existing products by applying a differentiated structure combining liquid cartridges and "Smart On," an automatic preheating function, for the first time in the industry. Reel Able is said to be an innovative product that meets the needs of customers by greatly strengthening the convenience of use, such as selecting a mode of use, shortening preheating time, and pausing.
In addition, 40 types of dedicated sticks are formed for each lineup to provide consumers with a wide range of options, and efforts are being made to increase customer satisfaction by steadily introducing upgraded versions of devices.
A KT&G official who spoke with this newspaper on the phone said, "KT&G has grown Lil into Korea's No. 1 cigarette-type e-cigarette brand based on continuous research and development of innovative technologies We plan to continue to introduce products that meet consumer needs," he said.
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*This content was translated by AI.
