*This content was translated by AI.
JULYCOLUMN, a luxury fashion house that has reinterpreted Korea's heritage and architectural structure as a modern formative language, will introduce a new collection through 2026 FW Seoul Fashion Week.
This season, Juleikalum finds women's inner strength and presence in the structural aesthetic of Korean architecture. The starting point of the design is the balanced formative beauty of jade crafts handed down by craftsman Kim Young-hee of the National Intangible Cultural Property, Okjang (玉匠). Jade, which has symbolized protection and authority, is the basis of the overall silhouette this season, with a small but firm and quiet presence.
In addition, the curves and overlapping structures that appear on traditional Korean tile roofs lead to the shape and formative design of clothing. The gentle continuous curves, layered structural quilting, and the form of support surrounding and supporting the body clearly reveal the gaze of Zulaikalum, who sees clothing as a structure rather than decoration. Instead of exaggerated femininity, the clothes do not suppress the body and complete the shape according to the movement. This is also in line with the philosophy of Korean architecture, which has coexisted with nature and created form.
The 2026 FW season also contains the themes of time flow and circulation. The family's archives and unfinished costumes from the 1970s–1990s, clothing and organizations that were about to be developed or discarded, are reborn into a new structure through dismantling and reassembling. The manual-based manufacturing method, in which the coat is transformed into a skirt or implemented as a piece of clothing by weaving yarn, shows the direction of eco-friendly recycling that Zulaikalum has pursued. This production method most directly reveals the cyclical design philosophy that respects the time that Zulaikalum has continuously explored.
In particular, the brand's iconic roof tiles and collars are reinterpreted as detachable structures, adding symbolism to the shape and method through the roof tiles and details placed on the final assembly stage.
Rather than following the trend of consumption, Zulaikalum has consistently explored how a fashion house can build its own language through shape, craft, and continuity. Structural silhouettes, atelier systems, and cyclical design philosophy are the result of the time the brand has accumulated, and this season will be the densest place to experience this world view of Zulaikalum.
This show goes beyond the traditional straight runway and takes place in a cinematic space that unravels the senses of cinemas and theaters in the language of fashion. The audience becomes a viewer who stays together in the scene, not a "viewer," and in the calculated movement and breathing, costumes appear like a scene, and light, space, and body lead to one rhythm. This is a choice to make this collection the most three-dimensional experience of structure, movement, and the passage of time.
July Callum's 2026 FW collection will be unveiled at 3 p.m. on February 5 at Dongdaemun Design Plaza (DDP) Art Hall 1.
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*This content was translated by AI.
