*This content was translated by AI.
Through the "Talk with the articles of association this Lunar New Year" campaign, the articles of association added the healthy energy of the articles of association to the vigor of the red horse to target the demand for health gifts for the Lunar New Year.
Based on the New Year's campaign message, "Let's talk with the articles of association this Lunar New Year," the articles of association are providing various benefits centering on representative products such as red ginseng tablets, everytime, red ginseng tones, cheonnok, hwaerak, and Daborok. From steady sellers, which have been consistently selected as gifts for the Lunar New Year every year, to premium lines that are good to convey your heart to your loved ones, it is possible to choose according to the age and lifestyle of the gift recipient.
The articles of association further strengthened the brand's sophisticated sensibility and premium image through collaboration with VOGUE. In the pictorial with brand model Park Bo-gum at the front, the dynamics and vitality of the "Year of the Red Horse" in the year of the disease were sensibly combined with the signature red color of the articles of association.
In addition, Park Bo-gum's photos were attached to 19 directly managed stores nationwide with front and door sheets, so that the atmosphere and brand message of the Lunar New Year season were naturally delivered from the exterior of the store. In particular, a large front sheet was applied to the Tehran headquarters to consistently imprint the image of "the Year of the Red Horse is the Year of the Articles of Incorporation" throughout customer contact points.
Customers who purchase Jeonggwanjang Members will be provided with a New Year's greeting postcard containing a pictorial of model Park Bo-gum, and customers who purchase premium products (Cheonnok, Chimhyang, Hwang Diagnostics) will be presented with a limited edition Jeonggwanjang ×VOGUE collaboration pictorial book (Book in Book). Customers who purchase more than 100,000 won will be provided with "real key rings" based on the shape of a red horse on a first-come, first-served basis.
An official from KGC Ginseng Corporation, who spoke to this newspaper by phone, said, "This Lunar New Year campaign is designed in the hope that the articles of association, which have proven scientific efficacy, can convey the customer's heart to present health to his precious acquaintance."
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*This content was translated by AI.
