"The world's top three winter festivals." Nongshim Shin Ramen!

*This content was translated by AI.

Nongshim Shin Ramen visited all three of the world's top winter festivals, starting with Harbin, China, earlier this year, Sapporo, Japan, and Quebec, Canada, and is heating up the world's winter with the spicy taste of K-ramen.

Nongshim participated in the Harbin Ice Lantern Festival in China in January and participated in Canada's Quebec Winter Carnival and Japan's Sapporo Snow Festival in February to carry out global marketing of Shin Ramen at the world's top three winter festivals.

Through this project, Nongshim is solidifying its global position in a symbolic place called the 'World's Three Big Winter Festivals'. Nongshim's strategy is to run a "Shin Ramen Snack" pop-up at the festival site to promote the charm of "Korea's spicy taste" Shin Ramen, which is enjoyed in the cold, and to establish itself as a global brand by combining local content and Shin Ramen with unforgettable experiences.

Quebec Winter Carnival, 6-meter-high ice sculpture

Nongshim is welcoming tourists with an overwhelming sense of size at Canada's 'Quebec Winter Carnival', which will be held from the 6th to the 15th. Nongshim created the "Shinramen Brand Zone" in the center of the festival's main square, where about 500,000 people gather every year.

In addition, the global Nongshim Ramen experience space "Shin Ramen Snack" is operated to provide visitors with an opportunity to taste Shin Ramen, present goods such as hot packs through various events, including SNS certification, and present memories to more than 100,000 visitors.

"Sapporo Snow Festival". Let's say hello to the unique scene

Nongshim opened on the 4th and participates in the Sapporo Snow Festival (closed on the 11th) which attracts more than 2 million people every year to promote Shin Ramen. With participation for the second consecutive year following last year, the experience factor has been further strengthened this year.

In particular, along with the Shin Ramen tasting zone, which received great response last year, this year, the "Shin Ramen Snack" pop-up was also opened to introduce localization menus. It is provided with milk and cheese, specialties of Hokkaido, where Sapporo is located, as toppings so that you can enjoy savory and soft Shin Ramen tailored to the local taste of Japan. Nongshim expects more than 40,000 tourists to experience the Shin Ramen brand through participation in the Sapporo Snow Festival.

"It is meaningful to participate in all the world's top three winter festivals this year and melt the cold of people around the world with Shin Ramen and convey the value of 'Spicy Happiness In Noodles'," said a Nongshim official who spoke to this newspaper by phone.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.