"190,000 Chinese are coming"...Culture, Sports and Tourism Organization and Chinese New Year Special All-out Force

*This content was translated by AI.

The Ministry of Culture, Sports and Tourism announced on the 11th that it will promote various hospitality events with the Korea Tourism Organization to increase travel satisfaction for Chinese tourists visiting Korea during the Lunar New Year holiday.

According to the Ministry of Culture, Sports and Tourism, up to 190,000 Chinese people are expected to visit Korea during this holiday season. This is an increase of about 44% compared to the daily average of Spring Festival in 2025.

The number of Chinese visiting Korea in January this year increased by more than 20% compared to the same period last year, and the trend of exceeding the annual average growth rate (19.1%) in 2025 seems to continue until the Lunar New Year's Day. In particular, the actual size is expected to be greater if the demand for early entry is added two weeks before the start of the holiday.

Travel trends have also changed. An official at the China Regional Center of the Korea Tourism Organization said, "As the demand for family travel increased in conjunction with the winter vacation season, the number of visitors to Korea's package products surged four to five times compared to the previous year," adding, "In the case of Shandong region, group products are undergoing high quality, such as increasing preference for products to two destinations linking Seoul and Busan."

The government collaborated with local platforms in China to preoccupy demand for Korea.

The Beijing branch is collaborating with China's largest living platform, Jingdong, to present tourism gift certificates when purchasing Korean brand products, and the Shanghai branch is conducting an "All Korea Pass" campaign to provide transportation discount coupons such as KTX and airport railroads in connection with "Ctrip."

The Guangzhou branch is intensively promoting winter snowflake travel products along with Gangwon State to target the characteristics of the southern region where it is difficult to see snow.

There are also various hospitality events for tourists arriving in Korea. In Myeong-dong, Seoul, the Korea Tourism Organization and Alipay jointly operate a "welcome event zone" to provide photo-taking experiences.

Jeju International Airport operates a hospitality booth that presents a red horse key ring (keyring) to mark the "year of the end of 2026. It also plans to promote sustainable travel culture by announcing Jeju's eco-friendly travel slogan, Promise with Jeju.

An official from the Ministry of Culture, Sports and Tourism said, "Chinese travel to Korea has transformed into a stay-at-home trip that enjoys daily culture beyond simple tourism," adding, "We will actively support you to experience Korea's various charms such as K-beauty, gourmet, and content."

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*This content was translated by AI.