Porsche Korea's Social Contribution Campaign 'Porsche Do Dream' in 10th Year Accumulated Donations of 11 Billion

*This content was translated by AI.

Porsche Korea has decided to significantly strengthen its "Porsche Do Dream" social contribution campaign in its 10th year to spread the brand's core value, "Dream," throughout the community under the leadership of Matthias Bouse. First launched in 2017, the campaign has introduced differentiated programs every year based on brand identity, and has recorded 11.24 billion won in cumulative donations so far, supporting the growth of a total of 37,919 beneficiaries, 139 organizations, and 39 schools.

This year, the program will be completely reorganized under the new slogan "Partner to Society," which combines brand orientation and social value creation, and a support system will be established where practical results and systematic follow-up management are achieved beyond simple charitable donations. To this end, a total of 1.8 billion won has been donated this year alone, and a number of new programs will be introduced that will deepen expertise in education, culture, and environment, while maximizing connectivity with local communities. First of all, we will innovate space and cultural infrastructure based on regional partnerships, evolving the green umbrella and the 10-year indoor gym construction project Dream Playground to the next level as an eco-friendly playground model Dream Circuit.

The Dream Circuit, which will debut in May, is expected to be a creative space where children can enjoy physical activity and play in nature at the same time, with Porsche's unique brand concept garden applying upcycling materials and eco-friendly methods. In the field of culture and arts, it plans to expand its partnership with the Korea Heritage Foundation and hold a special exhibition in which tradition and modern coexist at Changdeokgung Palace, a UNESCO World Heritage Site, in September to publicize the value of Korea's unique aesthetics and intangible heritage to the public.

In terms of environmental protection, the government will expand the garden creation program for ecological conservation and carbon reduction nationwide and expand the scope of the "Believe in Dream - Park" project with Seoul Green Trust from Seoul to the entire metropolitan area to create a garden that enhances the habitat function of major bioprotective species at Yeongheung Forest Park in Suwon, Gyeonggi Province. In addition, ecological monitoring involving citizens and experts will establish a database of species in parks and green areas, establish a citizen-led green infrastructure model through public-private collaboration and online and offline campaigns, and support existing urban beekeeping projects without interruption.

The program to cultivate talents to help future generations become self-reliant will also be strengthened, providing educational infrastructure for children of arts and sports to deepen their professionalism through the Dream Up project, which has continued since 2018, and continuing to support the discovery and performance of outstanding works in the field of fine arts through the Porsche Frontier program with the Seoul Foundation. In particular, it is noteworthy that it has established a career design foundation to conduct professional golf caddy education in cooperation with social cooperative Dream Sharing to help vulnerable young people advance into society and link them to actual employment after completing the training.

Matthias Bouse, CEO of the campaign, which celebrates its 10th anniversary next year, said it has laid the foundation for expanding social values by supporting dreams in various parts of Korean society, and expressed his willingness to build a sustainable dream ecosystem in the future.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.