Solum participated in 'EuroShop 2026' in Germany... Retail tech super-gap tightens in European markets

*This content was translated by AI.

- Continuing the concept of 'Retail in Sync' of 'NRF 2026' in the U.S. in January, a global retail vision was presented

- Leading 'store intelligence' standards beyond data connection based on integrated platform 'SSP'

- Targeting European retailers with four major experience zones that combine AI cameras, digital signage, and E-Paper

Global ICT company Solum will participate in the world's largest retail industry exhibition "EuroShop 2026" in Dusseldorf, Germany, from the 22nd to the 26th to unveil innovative solutions that will change the future of offline stores.

The Euro Shop, held every three years, is the world's largest retail exhibition to mark its 60th anniversary this year. The event, which will be attended by 1,900 companies from 60 countries and 80,000 people from 140 countries, presents the direction of future retail by citing AI, digitalization and sustainability as key keywords. In this exhibition, SoloM plans to launch the theme "Retail in Sync" first presented at NRF 2026 in New York in January on the European stage and solidify its position as an "intelligent store management platform" company in the European market following North America.

Solum's core message 'Retail in Sync' is a concept that creates new value by combining data from electronic price indicators (ESL), AI cameras, digital signage, and various IoT sensors scattered in stores into an integrated platform called 'SOLUM Store Platform (SSP). Beyond simply connecting devices, real-time inventory management, customer movement analysis, and marketing optimization are implemented on a single dashboard by integrating data into a single pipeline.

SoloM, which was spun off from Samsung Electro-Mechanics in 2015, guarantees stable data synchronization even in large-scale retail environments through its independently developed Newton communication protocol based on its wireless communication and electronic component technology accumulated for more than 45 years. Currently, it has a global network of 13 countries with a backlog of 2.2 trillion won. In particular, the ESL market has been expanding its sales network to target the growing European market, and it has achieved tangible results by expanding new orders with large European retailers, including Waitrose, Currys, and WHSmith in the UK, which recently announced partnerships.

The Solum booth consists of four themes so that visitors can experience the value of the integrated platform firsthand. In each zone, Solum's core solution, connected via SSP, is demonstrated in a form that fully embodies the actual store environment.

First, in the 'Customer Experience Zone', a customized curated 'Smart Beauty' solution that links Vision AI and ESL will be demonstrated. AI analyzes skin data and links it with ESL location guide in real time, and also provides personalized product recommendations.

Next, in the "Operational Efficiency Zone," an order-picking time reduction process that combines BLE-based location data and ESL is developed. It aims to reduce operating costs through efficient fulfillment in-store.

In the 'Data Monetization Zone', we present a retail media network (RMN) model through analysis of the floating population and advertisement participation in stores. Advertising effects can be maximized by measuring the actual conversion rate.

Finally, "Sustainability Zone" shows automatic control of lighting and air conditioning (HVAC) based on the occupancy status of each area using AI sensors. It unfolds its vision related to sustainable smart store operation through energy optimization.

At this Euroshop, Solum will strengthen its large E-Paper display lineup of 25.3 inches to 32 inches to meet the needs of European retailers, and bring to the forefront an "Open Ecosystem" strategy that is not subordinate to a specific manufacturer. This will create an environment where global distribution partners in Europe can freely cooperate on Solum's platform. In addition, the company plans to expand sales of its recently released "Newton Core+" in earnest, and will introduce new ESL products such as "4 Color Preser" and new signage products specialized in the European market such as "55" Semi-Outdoor Signage.

Based on its response at NRF 2026, SoloM has a strategy to verify the maturity of its SSP platform by decision-makers in the European retail market at Euroshop. Along with stable supply chains through its own production facilities such as Vietnam, Mexico, India, and China, it will further accelerate its entry into the European market toward the goal of KRW 1.7 trillion to KRW 1.85 trillion in annual sales in 2026.

"Euroshop is an important stage to prove Solum's platform competitiveness in the mature retail environment of the European market," a Solum official said. "We will continue the industry's hot interest confirmed by NRF in New York in Germany and establish ourselves as a global standard leading the digital transformation of offline stores."

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*This content was translated by AI.