After winning the gold medal, 'Bra exposure' → The 18.7 billion jackpot exploded... "The highest-paid superstar in history" [Milan Olympics]

*This content was translated by AI.

Utah Leirdam (27, the Netherlands), who became the skating empress by winning gold and silver medals at the 2026 Milan/Cortina d'Ampezzo Winter Olympics, is expected to earn all-time profits. This year alone, it is expected to raise astronomical money.

British media Daily Mail reported on the 19th (Korea time) that "Leirdam has become one of the most valuable female stars in sports business history through the Olympics," adding, "He is expected to make astronomical profits of more than $13 million this year alone."

Leidham, also known as the lover of YouTuber boxer Jake Paul, is a speed skating superstar who has attracted tremendous attention even before the competition.

His skills were clear, too. She won the gold medal in the women's 1,000m event, setting an Olympic record. He also added a silver medal in the 500m, proving his overwhelming performance.

However, Leyrdam's outstanding performance is not the only reason why he received attention. Immediately after the gold medal was confirmed, Leyrdam showed an unconventional ceremony to unzip his uniform and expose the Nike sports bra he was wearing inside. According to the Daily Mail, advertising experts analyzed that Leyrdam would have earned about $1 million (about 1.4 billion won) in bonus revenue from just one exposure.

"Leirdam's potential is just the beginning," said Rob Wilson, a sports finance expert. "With its performance and influence on social networking services, Leirdam's annual value will range from at least $10.9 million (about 15.7 billion won) to up to $13.6 million (about 19.6 billion won)."

His relationship with his fiancé Paul also contributed to Leirdam's marketing power. "Leidham and Paul are reminiscent of the Taylor Swift and Travis Kelsey couple, or the Beckhams in the past," the Daily Mail said. Paul is even reportedly eager to promote Leirdam by producing a documentary on his journey to the Olympics.

In fact, Leyrdam has signed contracts with large sponsors such as Red Bull and Hema in addition to Nike. In particular, Dutch brand Hema hit the jackpot by introducing a brilliant advertisement called "a waterproof product that does not spread to tears of joy" by utilizing the spread of mascara when Leyrdam shed tears of joy after winning the gold medal.

Regarding this, Professor Wilson said, "Global companies like Nike do not contract just because they are famous. "I'm looking for a champion with all his skills, popularity and narrative, and Leirdam meets all those conditions perfectly," he stressed.

In the past, Leyrdam was criticized within the country for using a private jet while traveling separately from the Dutch team, but his overwhelming skills and record put all the controversy to rest.

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*This content was translated by AI.