Hyundai Motor's Pokémon-themed Display First Line, 'Will Family Car Be a Mandatory Option'

*This content was translated by AI.

Hyundai Motor has expanded its customer experience through connected car technology by introducing a new unique and special display theme that can be experienced inside the vehicle. In collaboration with Pokémon Korea, Hyundai Motor officially released new display themes such as "Pokemon Pikachu Light Lighting Theme" and "Pokemon Metamong World Theme" on the 23rd. This collaboration is a result of actively reflecting the latest needs of users who want to express their individuality and style their cars beyond just means of transportation.

Applying the theme changes the overall design of the cluster display equipped with Hyundai's next-generation infotainment system, ccNC. Specifically, not only the color and graphics of the display, but also the navigation driving information guide screen and the dedicated animation that appear when starting and turning off the engine are filled with designs using Pokémon characters to add immersion to the driving journey. This is expected to serve as a link between parents and children as automobiles develop into an emotional space to build memories with their families.

The newly released Pokémon theme can be applied by registering a representative vehicle through the MyHyundai application and then purchasing it directly from Hyundai Motor's BlueLink Store. Currently, there are a total of six models available for service, including Dior New Palisade, Ioniq 9, Dior New Nexo, The New Ioniq 6, 2026 Sonata The Edge, and The New Staria. Hyundai Motor plans to gradually expand the number of vehicles that can apply the theme by utilizing wireless software update (OTA) technology in the future.

A Hyundai Motor official stressed that the collaboration with Pokémon Korea is part of an effort to increase the value of the experience that customers can feel in the vehicle. In line with the rapidly changing connected car market situation, the strategy is to increase brand loyalty and maximize user satisfaction by continuously providing differentiated content not only in hardware but also in software. Hyundai Motor plans to expand its digital ecosystem in the future and introduce a variety of services that can fill customers' travel time with rich stories and emotions.

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*This content was translated by AI.