Mercedes-Benz Korea to participate in sponsoring the title of the Korean Women's Open Golf Championship

*This content was translated by AI.

Mercedes-Benz Korea will strengthen its domestic sports marketing by participating as the title sponsor of the "Korea Women's Open Golf Championship," the most prestigious national title competition for women's golf in Korea. Mercedes-Benz Korea held a signing ceremony at the Shilla Hotel in Seoul on the morning of Feb. 25 to sign a sponsorship with key officials from the Korea Golf Association (KGA).

According to the agreement, the 40th competition, which will be held from June 11 to 14, will be held under the name of the "Mercedes-Benz 40th Korean Women's Open Golf Championship." The Korean Women's Open, founded in 1987 and celebrating its 40th anniversary this year, is a major competition of history and tradition that has produced numerous world-class stars. In particular, with the signing of the sponsorship, the total prize money of the competition will be raised to 1.5 billion won, the highest level in Korea, further enhancing the competition's status.

In addition to participating in the title sponsor, Mercedes-Benz Korea has continued various activities to expand its domestic golf base. In addition to sponsoring top professional athletes such as Park Hyun-kyung and Kim Min-byeol, it is expanding its contact point with customers by holding the Mercedes Trophy, an amateur competition involving more than 60,000 customers from around the world every year. At the global headquarters level, it is also acting as an official sponsor of global major tournaments such as the Masters Tournament and The Open, strengthening the synergy of golf and brands.

Mercedes-Benz Korea CEO Mathias Vaitl said, "It is very meaningful that the Mercedes-Benz brand with 140 years of heritage will accompany the Korean Women's Open with a deep tradition. We will continue to contribute to the development of domestic golf culture and promote brand value through continuous investment and cooperation in the Korean market." Kang Hyung-mo, chairman of the Korea Golf Association, also expressed expectations that Mercedes-Benz's sponsorship will make the national title competition shine even more.

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*This content was translated by AI.