Toyota Korea Signs Official Sponsorship Agreement for 2026 Super Race Championship '7th Year Partnership'

*This content was translated by AI.

Toyota Korea has signed an official sponsorship agreement for the 2026 season with the O-NE Super Race Championship, the nation's largest motor sports competition. As a result, Toyota Korea has confirmed its participation as an official sponsor for seven consecutive years since 2020 to revitalize the domestic motor sports culture. Key officials, including Toyota Korea CEO Manabu Konyama and Super Race's new CEO Ma Seok-ho, attended the signing ceremony and promised cooperation.

Toyota Korea has strengthened its partnership as a naming sponsor by changing the name of the top event to "TOYOTA GAZOO Racing 6000 Class" since the 2025 season. Previously, it has participated as a cowl sponsor to apply GR Supra exterior design to racing cars since 2020. In addition to supporting professional competitions, the company operates the "Prius PHEV Class," a plug-in hybrid one-make race, contributing to the expansion of the racing base. In addition, motor sports are popularized and community-linked activities are carried out at the same time through programs such as the sponsorship of motor festivals and the GR Kids Super Race School run by Ajou Motor University.

The Toyota Gaju Racing 6000 Class in the 2026 season will feature more thrilling games through a major change in regulations. It has increased the sense of urgency by shortening the final driving distance from the existing 170km to around 100km, and completely abolishes the "passenger weight" system, which placed weight restrictions on performance, to induce a pure competition between drivers. The prize money and compensation system will also be strengthened to encourage players to play aggressively.

Through this sponsorship, CEO Manabu Konyama said, "We will deliver the challenges and driving fun pursued by Toyota Gaju Racing to Korean customers." The 2026 Super Race Championship will open at Yongin Everland Speedway on Apr. 18, and in the third round, it plans to try a new cultural combination in conjunction with the music festival 'Park Music Festival.'

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*This content was translated by AI.