*This content was translated by AI.
MINI Korea announced on the 26th that it will introduce a total of 11 additional special edition models, including this year's Paul Smith edition, at the launch of the mini Cooper Paul Smith Edition.
On this day, MNI Korea introduced various lifestyles of brand model consumers and announced a customization 2.0 strategy to match them at a meeting to explain the direction of this year. The customization 2.0 strategy, in short, fills different consumers' needs with various variations of the existing Cooper model. MINI Korea introduced that it will release a total of 11 edition models with three themes.
MINI Cooper Paul Smith Edition, which drew great attention, has sold out all 100 units of the first batch. The second additional volume will soon be imported, and in the second half of the year, it will be announced as an internal combustion engine model rather than an electric vehicle model on the market under Paul Smith Edition #2. On top of that, 11 edition models, including Mono Package Edition, Tailored Edition, and Oxford Edition, will be released this year.
MINI Korea delivered a total of 8,000 cars to consumers last year. The figure is far short of its parent company BMW. However, consumers who purchased the Mini Cooper remain highly satisfied, and it is clear that it is still an attractive car for those who have it in mind. Although it is a small demand, it appeals with a certain charm.
"Based on the understanding of the lifestyle of mini-fans, we will strengthen our fandom in six areas: music and art, sports, travel, fashion, and technology," said MinI Korea's Jung Soo-won, head of the headquarters.
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
