Cadillac & GMC Strengthen Test Drive Program In March With 'Super Cruise'

*This content was translated by AI.

Cadillac and GMC Premium Channel will run a special sales program and exhibition hall visit event for major vehicles during the month of March 2026. The promotion is designed to expand customer contact by strengthening test drive events and purchase benefits to mark the launch of new cars for the spring driving season.

Cadillac will hold a special test drive event at exhibition halls nationwide until March 31 to commemorate the official launch of the 2026 The New Escalade equipped with the advanced hands-free driving assistance system Super Cruise. 2026 The New Escalade has increased the convenience of driving through Super Cruise and Intelligent Adaptive Cruise Control (IACC), and has enhanced its marketability by applying a T-map connected service and AKG Studio Reference Sound System with up to 42 speakers.

Customers who have completed the test drive will be given prizes such as air fresheners and gift certificates of 50,000 won online through a lottery.It also comes with financial and purchase benefits. Cadillac offers special benefits, including a 5 million won discount in cash, on certain inventory models of "The New Escalade ESV," and operates an optimized financial program for each major model.GMC will hold an exhibition hall visit consultation event centered on premium pickup trucks and SUV models. There are three types of vehicles to be targeted: "Acadia," which features three-row spaces, "Cannon," which emphasizes off-road performance, and "Hummer EV," a high-performance electric vehicle.

Customers who received counseling during the event can apply for lottery events such as Leica D-LUX 8 camera, Yeti Lodi 24 hard cooler, and Starbucks e-card voucher. Winners will be announced on the website on April 16.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.