*This content was translated by AI.

BMW Korea announced on March 3, 2026, that "The New BMW iX3, the next-generation pure electric sports activity vehicle (SAV), is proving its marketability by winning one after another at the Global Automobile Awards. The New BMW iX3 is the first mass-produced model of "Neue Klase," which contains BMW's future vision, and has attracted attention as a new design language and innovative technology since it was first unveiled in the world at "IAA Mobility 2025" in September last year.
Looking at the major awards, it won the 2026 Car of the Year and the Premium Electric SUV of the Year at the same time in the British car magazine What Car? and swept major awards in the European market, including the 2026 Car of the Year and the 2026 Swiss Car of the Year by Top Gear. In the United States, it was selected as the 2026 SUV of the year by Motor Trend, and in Germany's "automotor und sport" independent vote, it topped 69 competitive models in large SUVs and off-road categories. In the Chinese market, it is also receiving high attention as it is considered the most anticipated pure electric SUV even before its launch.
On the technical side, it has strengthened its digital and electrification capabilities by introducing four "superbrain" architectures, including the high-performance control unit Heart of Joy. It is equipped with the latest 6th generation BMW eDrive system to secure a driving distance of up to 805km per charge based on WLTP, and has an ultra-low charging performance of up to 400 kW. In the interior, a next-generation digital interface centered on BMW Panoramic iDrive is applied to enhance user convenience.
Based on its proven competitiveness in the global market, BMW Korea is planning to officially launch The New BMW iX3 in the domestic market in the third quarter of 2026. Through this, it plans to present a new milestone in the domestic electric SAV market and solidify its leadership in the premium electric vehicle sector.
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*This content was translated by AI.


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