Hyundai Motor Group Launches Mobile Domestic Sales and Starts Establishing a Four-Party Cooperation System

*This content was translated by AI.

Hyundai Motor and Kia began selling their mobile robot platform "MobED" in Korea at the "2026 Smart Factory and Automation Industry Exhibition" held at COEX in Seoul on the 4th and officially launched a multilateral cooperation system called "Mobed Alliance." This alliance is designed to provide customized solutions that can be immediately put into industrial sites beyond simple robot hardware supply.

The cooperative system is operated in a four-way cooperative structure, including Hyundai Motor and Kia Robotics Lab, parts companies, robot solution companies, and related organizations. Hyundai Motor and Kia Robotics Lab are in charge of developing modbed platforms and core technologies, while 10 parts makers, including Hyundai Transys and SL, are in charge of producing and supplying core parts such as sensors, battlefields, and batteries. Five robot solution companies, including LS Tirayutech and Gaon Robotics, perform customized service composition and on-site construction for each industry, and related organizations, such as the Korea AI and Robot Industry Association, support the demonstration and introduction environment.

Solution companies participating in the alliance will develop and supply 10 types of "top modules" tailored to industry-specific demands such as logistics delivery, patrol drone stations, and advertising signage to customers. Through this, Hyundai Motor and Kia will develop an ecosystem-led commercialization strategy that supplies complete solutions to the market with partners rather than selling platforms alone.The core platform, Mobed, has an eccentric structure based on four independent drive-and-lift (DnL) mechanisms, which has excellent ability to respond to ground changes. Thanks to these structural features, it can be flexibly utilized in various industries such as outdoor delivery, patrol, research, and imaging.

In particular, Moved won the Robotics Best Innovation Award at "CES 2026" in January, proving its technological prowess.Hyundai Motor and Kia set up a large-scale 180㎡ experience booth at the AW2026 event venue and unveiled "Mobed Basic" and "Mobed Pro" for the first time in Korea. In the exhibition hall, structures such as drainage channels, curves, ramps, and kerbs that simulate the actual outdoor environment were placed to demonstrate the rough road frequency capability and horizontal maintenance performance of the model bed. Visitors can directly operate the device in three experience zones: manual driving, autonomous driving, and broadcasting themes.

Hyun Dong-jin, head of Hyundai Motor and Kia Robotics Lab (Sangmu), announced his plan to increase the competitiveness of the domestic robot industry and take the lead in expanding the physical AI ecosystem through this alliance. Hyundai Motor and Kia plan to continue technology development by applying capabilities that combine intelligent software and hardware to industrial sites in earnest in the future. Customers who fail to visit the site can offer purchase counseling and collaboration suggestions through the official Robotics Lab website.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.