'S-Class is even more special in Korea,' Matthias Baetzel, Managing Director of Mercedes-Benz Korea

*This content was translated by AI.

On the 21st, at the Maybach brand center in Apgujeong-dong, Seoul, Managing Director Matthias Baetzel held a session commemorating the 140th anniversary of the invention of the automobile, along with a preview event for the new S-Class and Maybach S-Class. He highlighted the close relationship between the S-Class and the Korean market.

He stated, "The first Mercedes-Benz vehicle imported into the Republic of Korea in 1987 was the S-Class." He added, "This fact has greatly surprised me, and I feel endless pride that Korea is the third-largest market for the S-Class globally." Managing Director Matthias Baetzel further remarked, "Maybach, with its 105-year history, is a company with infinite affection for the most luxurious consumers. A special venue like the Maybach Center is the company's way of repaying the affection of Korean society. I believe the venue itself holds great significance."

Managing Director Matthias Baetzel also said, "The S-Class is the ultimate car, combining a luxurious heritage with the latest technologies. Given that Korea is the most sensitive market in the world regarding trends and technology, I believe it is the perfect customized market for the S-Class."

A representative from Mercedes-Benz Korea added that the new S-Class could be launched between July and August this year, and that the company's deeper expressions of affection for the Korean market will be visible in the future.

Meanwhile, the partially facelifted Mercedes-Benz S-Class features a radiator grille that is 20% larger than before and digital light headlamps. Inside, it is equipped with the next-generation MB.OS supercomputer, an in-car infotainment system, supporting generative AI services based on ChatGPT and Gemini. The newly unveiled New Mercedes-Maybach S-Class has increased the radiator grille size by 20% and adopted illuminated lettering and a brand-exclusive headlamp design. The top-tier S680 trim is equipped with a new V8 engine delivering performance comparable to the V12 engine. The interior features the MBUX Super Screen and Maybach-exclusive ambient lighting.

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*This content was translated by AI.