*This content was translated by AI.
Mercedes-Benz Korea will launch its luxury MPV, the V-Class, in the second half of this year. While Mercedes-Benz Korea's official vehicle sales lineup includes passenger cars and SUVs, as well as commercial vehicles such as the large van Sprinter, this marks the first time the V-Class is being officially launched in South Korea.
According to a report on the 6th citing sources from Mercedes-Benz Korea and industry insiders, the V-Class is scheduled for launch within this year, with electric models expected to follow next year. The model slated for release by year-end has been identified as the Mercedes-Benz V 300d 4MATIC. This vehicle completed its domestic certification process on the 2nd of this month under certification number TMY-MK-14-23.
A representative from Mercedes-Benz Korea explained that the background for launching the V-Class in South Korea was "proceeding according to the plans and procedures of the global portfolio." However, it is worth noting that Mercedes-Benz Korea's Lee Jeon (President), Matthias Vaitl, and Thomas Klein were each promoted and appointed as Head of Marketing for the Commercial Vehicles Division and President at Mercedes-Benz headquarters, respectively.
The domestic premium MPV market is dominated by representative models such as the Kia Carnival Limousine, Toyota Alphard, and Lexus LM. Mercedes-Benz Korea is now entering this space with its flagship MPV. Its competitiveness appears sufficient, particularly because Mercedes-Benz unveiled the "Vision V" concept car last year and has completed preparations up to the Mercedes-Benz VLE and VLS models.
The Mercedes-Benz VLE is a large luxury pure electric MPV born from the next-generation dedicated electric van platform (VAN.EA). Combining spacious seating for up to eight passengers, excellent quietness, and advanced digital technology, it is a key electrified model targeting the premium family and shuttle markets. In contrast, the Mercedes-Benz VLS is an ultra-luxury limousine model that extends the overall length of the VLE's basic framework to maximize luxury. Known as a "moving salon," it is characterized by providing ultimate comfort and privacy for top-tier VIPs through high-end finishing materials and independent seats.
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*This content was translated by AI.
