*This content was translated by AI.
The domestic launch of the Lexus "All-New ES," an eighth-generation full-facelift model that heavily integrates the brand's heritage with next-generation electrification technology, is imminent. The ES, which debuted alongside the flagship LS 400 in 1989, has evolved across eight generations while developing its unique values of comfortable ride quality, quietness, and refined driving feel. It is a core model that has driven Lexus's global growth, with cumulative sales exceeding 3 million units in more than 80 countries worldwide.
Its position in the Korean market is very solid. Since the fourth-generation model first entered Korea on the 4th, 2001, it has repeatedly ranked as the number one imported best-selling car. Starting with the sixth-generation ES 300h, it has established itself as an absolute powerhouse in the domestic hybrid luxury sedan market. The strong trust of Korean consumers in its excellent fuel efficiency, durability, and quietness became the core foundation of its success.
This eighth-generation Lexus All-New ES goes beyond the success of the hybrid, opening the era of electrification by adding the first-ever pure electric vehicle lineup in ES history. The hybrid model features new systems and introduces the first all-wheel drive (AWD) model for the ES. Pure electric vehicles include the "ES 350e" and "ES 500e." In particular, the ES 500e is equipped with the high-performance all-wheel drive system "DIRECT4," which precisely controls front and rear driving force, further enhancing driving completeness.
The platform and driving performance have also been significantly improved. Based on the enhanced GA-K platform, body rigidity has been strengthened while minimizing unnecessary noise and vibration. Additionally, for the first time in an ES, multi-link rear suspension and dynamic rear steering were adopted to simultaneously ensure a comfortable ride and excellent driving stability. The exterior completes a futuristic impression with a new spindle body and twin L-signature lamps under the "Clean Tech × Elegance" design concept. The interior maximizes emotional satisfaction for occupants by incorporating the latest digital technologies, such as reactive hidden switches and sensory concierge, based on Lexus's philosophy of hospitality, "Omotenashi."
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*This content was translated by AI.
