Mercedes-Benz Korea Hosts S-Class & Maybach Preview: 'Exclusive Preview of German Luxury Excellence'

*This content was translated by AI.

Mercedes-Benz Korea held a session commemorating the 140th anniversary of the invention of the automobile, along with a preview event for the new S-Class and Maybach S-Class, on the 21st at the Maybach Brand Center in Apgujeong-dong, Seoul. The event was conducted as part of the global campaign '140 Years. 140 Places.,' which marks the 140th anniversary of Karl Benz's automobile patent application in 1886. Seoul was selected as one of the 140th cities to be visited by the campaign.

The unveiled New S-Class is a facelift model. However, it differentiates itself from the previous generation by redesigning approximately 2,700 elements, accounting for over 50% of its parts. The exterior features a radiator grille that is 20% larger than before and digital light headlamps. Inside, it is equipped with the next-generation infotainment system, the MB.OS supercomputer, supporting generative AI services based on ChatGPT and Gemini. According to a Mercedes-Benz Korea official, this model is scheduled to be launched in Korea around July to August 2026.

The newly unveiled New Mercedes-Maybach S-Class also features a 20% larger radiator grille, adopted lighting lettering, and a brand-exclusive headlamp design. The top-tier S680 trim is equipped with a new V8 engine delivering performance comparable to a V12 engine. The interior features the MBUX Super Screen and Maybach-exclusive ambient lighting styles.

Mercedes-Benz Korea emphasized the importance of the Korean market through this event and announced its intention to continue its product strategy focused on electrification and digitalization by launching more than 40 new vehicles by 2027. Detailed information on the new S-Class lineup and campaign content will be released sequentially through official digital channels in the future.

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*This content was translated by AI.