* Translated by Papago

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Tesla, the No. 1 Kia & Import Car in February 26, Automobile Domestic Sales Beat Hyundai Motor Company

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김경수

*This content was translated by AI.

Kia Sportage/photo courtesy = Kia
Kia Sportage/photo courtesy = Kia

The total number of new vehicles registered in the country totaled 126,980 in the month of February 2026, according to KAZU data. This is a 2.3% increase compared to the previous month, but a 3.6% decrease compared to the same period last year. By vehicle type, passenger cars accounted for the majority of the total with 112,543, and 14,437 commercial vehicles were registered, up 25.1% from the previous month. In terms of registration by fuel, gasoline vehicles were the highest at 38.3%, followed by electric vehicles (28.2%) and hybrid vehicles (22.9%).

In particular, electric vehicles recorded an explosive increase of 524.0% compared to the previous month due to the start of subsidies, and 35,766 units were registered. On the other hand, gasoline cars and hybrid cars showed contrast, falling 23.4% and 24.4%, respectively, compared to the previous month.By consumer characteristics, men registered 58,929 units (70.3%), overwhelmingly more than women (24,839 units, 29.7%). By age group, those in their 40s showed the most active purchasing power with 22,890s, followed by those in their 50s (22,069s) and those in their 30s (17,213s). By vehicle class, sub-medium (31.4%) and mid-size (31.0%) models formed the mainstream of the market, and by appearance, SUVs outperformed sedans (32,265 units) with 65,812 units.

In the domestic car market, Kia recorded 37,266 units, beating Hyundai Motor (33,672) to rank No. 1 in registration by brand. Kia Sorento (7,474) was the most registered model among domestic cars, while Hyundai Sonata (4,318) and Avante (4,285) were listed at the top. The new electric vehicle models Kia EV3 (3,150 units) and EV5 (2,927 units) also entered the rankings, receiving good responses in the early days of their launch. In the commercial vehicle category, Hyundai Motor ranked first in the brand, but Kia's PV5 Cargo topped the list with 3,607 units, beating Porter 2 (2,630 units).The number of imported cars registered was 27,551 units, up 28.8% month-on-month and 32.5% year-on-year, showing steep growth.

Tesla, which registered 7,869 cars, topped the list of imported car brands, and Tesla Model Y topped the list by model. BMW maintained its No. 2 brand with 6,313 units. In the imported commercial vehicle market, Volvo continued to be strong, topping both brands and models (Volvo FH).Overall, the February market is summed up as a period when demand for electric vehicles has recovered sharply following the EV subsidy policy, Kia's domestic car market lead, and Tesla's offensive of imported cars.

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*This content was translated by AI.

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