*This content was translated by AI.
KGC Ginseng Corporation is expanding its brand experience through fan-participating sports marketing. It is a strategy to expand the contact point where consumers can directly feel the brand through stadium events and distribution channel collaboration.
Field-oriented activities in connection with professional sports clubs are one of the main strategies to expand customer contact points. Jeong Kwan-jang ran "Jung Director Brand Day" at the home game of the basketball team's "Red Boosters" on March 22 and introduced various participatory contents so that spectators could naturally access the brand.
Outside the stadium, the "GLPro Zero Blood Sugar Challenge" using scaffold steppers was held to provide prizes when the goal was achieved, and the opportunity to experience the product directly during the game was prepared.
At the home game of the volleyball team "Red Sparks" held at Chungmu Gymnasium in Daejeon in February, VIP customers and their families were invited to run various programs such as court tours, volleyball experiences, team signings, and professional photography, using the stadium as a brand experience space.
An official from KGC Ginseng Corporation who spoke to this newspaper by phone said, "The sports scene is an important point of contact to communicate with fans naturally and convey brand value."
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*This content was translated by AI.
