*This content was translated by AI.
Renault Korea will strengthen sports marketing by expanding brand exposure at Sajik Baseball Stadium in Busan and Jamsil Baseball Stadium in Seoul to mark the opening of the 2026 professional baseball season. This activity was designed to expand contact with baseball fans and spread the brand message of "Born in France, Made in Korea."
Busan Sajik Baseball Stadium will install and operate a "Reno Zone" in the third base outfield area during the 2026 season. Considering the characteristics of the region where the production plant is located, the company plans to emphasize "Made in Busan" storytelling and increase its bond with local fans. In addition, the brand exposure effect is maximized by combining advertisements for the headquarters behind the catcher and advertisements for central electronic boards, which are frequently exposed to TV broadcasts.
At Jamsil Baseball Stadium in Seoul, LG Twins' home game bullpen car will support the mid-sized SUV "Grand Coleos." The bullpen car will be used as a dedicated vehicle to help the first pitchman move, and LG Twins chief training coach Kim Yong-il will be the first passenger in the opening game on March 28. Jamsil Baseball Stadium will also hold advertisements for headquarters seats to expand brand contact points for spectators in the metropolitan area.
Grand Coleos, which will be used as a bullpen car, is a model that has been recognized for its marketability by winning three gold medals in 2024's "SUV of the Year" and KNCAP grade 1. It is receiving positive reviews in indoor space, fuel efficiency, and safety specifications, and is receiving high satisfaction from actual vehicle owners.In addition to baseball, Renault Korea will participate as an official title sponsor at the "Renault Busan Open Tennis Tournament 2026," which will be held at Geumjeong Sports Park from April 12 to 19. This is an example of expanding the premium partner activity of global brand Renault's "Rolangaros" to the domestic market.
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*This content was translated by AI.
