Kia will open the 'Third Experiential Brand Hall' in Gwangju, AutoLand

*This content was translated by AI.

On March 25, 2026, Kia opened a customer experience space on the first floor of the main building of "Auto Land Gwangju", a representative production base located in Gwangju Metropolitan City. This brand hall is the third customer experience space after Autoland Gwangmyeong and Hwaseong, and Kia has completed the construction of a customer experience space in all domestic production bases.

The space is designed so that you can experience Kia's production technology, vision, and brand story firsthand. When entering, you can enjoy the brand film "The Light of Origins," which expresses the progress of hunger with the motif of Gwangju's light. In the "EV Experience Zone," Kia's advanced technology experience such as driver assistance systems (ADAS), AI assistants, and FoD is possible through the New Tech simulator. In addition, a separate "Kia Tigers Zone" was set up to display the history of the hometown baseball team's 12 wins, linking locality and brand.

After the brand hall tour, a line tour will be followed to look at the actual manufacturing process of 'Seltos' and 'EV5', the representative models of Autoland Gwangju. Through this, visitors can directly check the major processes of automobile production and the manufacturing capacity of Kia.The operating hours will be divided into two orders at 9 a.m. and 1:30 p.m. on weekdays. The audience is limited to groups of 15 to 30 people over the age of 10, and you can apply through advance reservations on the "Autoland Tour" page on Kia's official website.

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*This content was translated by AI.