*This content was translated by AI.
Toyota Motor Corp.'s flagship SUV model, the RAV4, has set a new milestone in automotive history, surpassing 15 million cumulative global sales as of 2025. Raab 4, which emerged as the world's first urban SUV in 1994 and pioneered a new segment, still maintains the title of the world's best-selling SUV more than 30 years later, showing off its unrivaled potential.
Raab 4's box office record is proven by figures. After becoming the first SUV model to sell 10 million units in 2020, the company saw a steep growth of more than 15 million units in just five years. In particular, in the U.S. market led by pickup trucks, it has maintained its unwavering No. 1 position in the non-pick-up truck sector and continues to make record-breaking moves with annual sales of more than 400,000 units.
Unrivalled "reliability" is cited as the key driver of such a success. The Rav4 has formed a strong market belief that it is a "non-faulty car" with a design that focuses on the car's inherent durability and basics rather than its colorful high-tech features. The combination of the aged 2.5L natural intake engine and e-CVT transmission has a reputation for less trouble even when driving hundreds of thousands of kilometers.
Economic feasibility is also a unique strength of Raab 4. The hybrid model with the Toyota Hybrid System (THS II) provides high fuel efficiency far above the official fuel efficiency in real life, and has secured stable driving performance without losing fuel efficiency through the electric four-wheel drive system "E-Four." In particular, the plug-in hybrid "Rave4 Prime" has proven its competitiveness in the high-performance SUV market by providing strong acceleration of zero-back 5 seconds based on a combined output of 306 horsepower.
The design philosophy centered on practicality also stands out. Instead of the fashionable touch screen integration method, the safety and convenience of the driver were considered as the top priority by maintaining a large physical button and an intuitive dial that is easy to operate while driving. On top of that, it is evaluated as the model with the least depreciation in the used car market, and the fact that it preserves consumers' economic value from the time of purchase to the time of sale is driving consumers' continued choices around the world.
An industry official said, "Rave 4 is a car with a universal completeness that can be trusted by all drivers around the world rather than being sensitive to a specific trend," and predicted, "Even during the transition period of automation, Raab 4's solo system with hybrid power will continue for the time being."
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*This content was translated by AI.
