China: BYD Launches New Atto 3 Model, 'As Expected, Incredible Value for Money'

*This content was translated by AI.

Chinese electric vehicle maker BYD officially launched the third-generation entry-level compact SUV Atto 3 (Yuan Plus) in China on the 21st (local time). Vehicle prices are set at 119,900 yuan (approximately 22.6 million won at Hanwha) to 149,900 yuan (approximately 28.3 million won at Hanwha), depending on the trim. This third-generation model is characterized by significant improvements across the board, including driving range, charging speed, driver assistance systems (ADAS), and interior convenience features. First launched four years ago, the Atto 3 is BYD's first global strategic model, sold in over 100 countries and regions worldwide, with cumulative sales exceeding 1.1 million units.

The new Atto 3 is equipped with BYD's second-generation Blade Battery across all trims. According to China's CLTC standards, the driving range per charge is offered in two versions: 540 km and 630 km, depending on battery capacity. Additionally, BYD's latest FLASH charging technology is standard, allowing the vehicle to travel a considerable distance with just five minutes of charging under appropriate charging conditions, reaching nearly full charge in nine minutes. The new battery system is designed to minimize charging efficiency degradation even in low-temperature environments. In connection with this, BYD plans to expand its infrastructure by rolling out Zero-gravity charging guns with automatic payment functions to enhance charging convenience and by expanding flash charging station infrastructure to over 6,000 locations across China.

In the autonomous driving and driving assistance system segment, the vehicle can be equipped with the LiDAR-based DiPilot 300 software package and the advanced autonomous driving technology known as God's Eye. Through ultrasonic sensors, cameras, millimeter-wave radar, and high-performance LiDAR mounted on the vehicle, it performs advanced autonomous driving assistance functions based on navigation in both highway and urban areas. Inside, a rotatable floating display up to 15.6 inches is installed, and a smart cockpit system based on a high-performance processor is applied to integrate vehicle control functions. Additionally, 39 storage spaces are provided, a dedicated space for displaying character figures and other items is designed, and an audio system consisting of 12 speakers and a front passenger queen seat function are also equipped.

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*This content was translated by AI.