*This content was translated by AI.
On the 2nd, the Busan Ulsan Gyeongnam branch of the Korea Tourism Organization held "2026 Tourism Biz Bridge: Tourism Open Innovation" to revitalize local tourism for foreigners at KT&G Sangsang Madang Busan.
This event was designed to discover a new model of cooperation between global companies, tourism startups, and small business owners. On this day, more than 230 people attended, including leading domestic and foreign companies such as Line Pay Taiwan, unmanned products, Alibaba Dotcom, and Hyundai Department Store, as well as 150 companies such as Klook, KK Day, and Trail.
First, in the 'Collaboration Proposal' session, 22 companies proposed a variety of tourism contents and looked for companies to join. Online travel agencies such as Klook and K-Day have proposed ways to attract foreigners, including Chogwang Station tourism routes, daily tourism in Busan, and local village contents. Alibaba.COM and large companies such as unmanned products have proposed developing regional win-win products using global platforms. In addition, local governments and tourism startups introduced new ideas for upgrading regional specialized products such as Haman Nakhwa Nori, Hallyu concerts, and surfing and learning convergence contents.
In the 'Business Meeting' session, B2B and B2G relay counseling was conducted through pre-matching. Specific collaborations such as Hyundai Department Store's visiting pop-up and Trail's UNESCO World Heritage-linked ultra-wide tourism commercialization were discussed. The corporation plans to expand the projects discussed to empirical projects so that they can generate future results.
Lee Dong-wook, head of the Busan Ulsan Gyeongnam branch of the Korea Tourism Organization, said, "This event is a place where domestic and foreign companies propose specialized contents and ultra-wide tourism routes and find local partners to join."
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*This content was translated by AI.
