Solum Sol Square Opens French Artisan Bakery 'Gontran sherry x Palacio'

*This content was translated by AI.

- Yongin's only Gon-Tran Sherry store... Completion of a residential complex cultural space that combines 'books, bread, and coffee'

- Strengthen the competitiveness of gourmet contents by releasing trendy visual posters incorporating AI technology

Sol Square, a complex cultural space in the new headquarters of global tech company SOLUM, has significantly strengthened its competitiveness in gourmet content by attracting French authentic premium bakery brand "Gontran Cherrier." This store is the only Gontrancheri store in the Yongin area, and has newly opened under the name of "Gontrancheri x Palacio" on the first floor of Sol Square.

Launched in Paris, France in 2010, Gontráncheri is a global artisan bakery brand based on the craftsmanship of its founder, Chef Gontrán Cherrier. It uses French government-certified 'Label Rouge' flour and high-quality butter, minimizing artificial yeast and adhering to the orthodox method of using natural fermented species. It is a proven brand operating in about 40 major bases in the metropolitan area, starting with the first store in Seorae Village in Korea.

"Gontran sherry x Palacio" will showcase a wide range of lineups from classic menus containing the essence of French bakery such as croissants, pang-o-chocolat, and queen amang to salt butter bread and Jambongbør, which are very popular in Korea. In particular, it is expected to become a "premium bakery in daily life" for guardians of nearby children's hospitals and visitors to wedding halls as it can be enjoyed by all age groups from children to adults.

Another feature of this launch is branding using AI technology. Sensuous promotional posters that artistically express the texture of freshly baked bread were worked with AI to add to the trendiness of visuals. It is inducing visits by young people familiar with digital and revitalizing the space.

Beyond simple food and beverage consumption, the 'connection' with various cultural contents in Sol Square also stands out. Visitors can experience a leisurely stay-at-home consumption of books, bread, and coffee together through the connection of routes with Arc & Book Book Bookstore. In addition, exhibitions at the Butt Art Museum and lifestyle editing shops at Soldam Market are located in the same space, maximizing synergy as an urban complex cultural space.

"Gontran Sherry is a highly reliable brand in the domestic premium bakery market, and we have worked hard to attract Yongin citizens so that they can enjoy high-quality French gastronomy in their daily lives without going far," an official at Sol Square said. "We will continue to strengthen Sol Square's competitiveness as a 'lifestyle hub' that encompasses gastronomy, culture and lifestyle."

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*This content was translated by AI.