Ministry of Culture, Sports and Tourism Organization Holds 'K-Tourism Roadshow' in Japan...Expanding the attraction of visitors to Korea

*This content was translated by AI.

K-Tourism will travel around Japan's major base cities to sell this month.

The Ministry of Culture, Sports and Tourism announced on the 9th that it will hold a "K-Tourism Roadshow" in three cities, Osaka, Tokyo, and Fukuoka, Japan, until the 30th with the Korea Tourism Organization.

As the number of Japanese visitors to Korea reached a record high of 3.65 million in 2025, the event was organized to secure tourism demand around the golden holiday period (April 29 to May 6) in Japan.

The Ministry of Culture, Sports and Tourism, along with 12 metropolitan local governments and tourism-related industries nationwide, said, "Shall we go today? Under the theme of 'Korea!' it plans to highlight Korea's image as a short-distance travel destination.

The schedule begins with a Korean tourism briefing session and business consultation session in Osaka on the 9th. More than 170 officials from the Korean and Japanese tourism industry will attend to share tourism information by region and seek business opportunities. On the 10th, a lecture of about 300 people will be held in Tokyo to share the latest travel trends with officials from influencer and tourism startups. On the 11th and 12th, a "travel festival" with about 30,000 visitors will be held in Roppongi, Tokyo, and a program featuring singer Sung Si-kyung will be held.

The event will continue in Fukuoka on the 30th. Along with a Korean tourism talk show involving actor Hwang Min-hyun, it operates a booth to promote Korean food, healing tourism, and aviation products. In particular, Fukuoka is the base for the shortest air route with Korea, and Kim Dae-hyun, the second vice minister of the Ministry of Culture, Sports and Tourism, plans to visit the site to discuss cooperation with Japanese travel agencies to attract visitors and inspect the site. From the 6th to the 11th, the Korea Tourism Organization will also visit the Japan Regional Airport Corporation, large travel agencies (HIS), and online travel agencies (Rakuten Travel) to hold working-level discussions.

As the number of Japanese visitors to Korea reached an all-time high last year, we will try to attract more tourists this year, said Kim Dae-hyun, vice minister of the Ministry of Culture, Sports and Tourism.

Meanwhile, Japan is a major market, accounting for about 20% of the proportion of foreign visitors to Korea. By February this year, the number of Japanese visitors to Korea was 458,186, up 14.8% from the same period last year (399,199).

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*This content was translated by AI.