Mercedes Benz Korea to begin 'direct sales' today... No dealer discretionary discount

*This content was translated by AI.

Mercedes-Benz Korea announced on the 13th that it will implement a new new car sales method, Retail of the Future (hereinafter referred to as RoF), with 11 official partners nationwide.

RoF is an advanced retail model that can consistently experience the entire process, from vehicle selection to contract and delivery, based on the same price and integrated inventory management anywhere in the country. Customers can check "One & Best Price" and product information set to reflect market conditions on the official online platform "Mercedes-Benz Store" in real time.

When the contract process begins online or through the exhibition hall, a professional sales consultant will support customized counseling, and all progress will be guided through KakaoTalk. In particular, the nationwide integrated inventory management system allows customers to quickly receive the desired vehicle without a gap in inventory by region. In addition, all service benefits, including "welcome gifts" offered at the time of vehicle delivery, were provided in the same conditions at exhibition halls across the country, ensuring consistency in the purchasing experience.

Official partners will switch from the existing direct sales method to a fee-based model. Partners will be able to focus their capabilities on providing professional brand experiences such as test drives, India and after-sales, free from the burden of inventory and price discount competition.

"RoF is a strategic shift that goes beyond simple sales methods and presents transparent and consistent standards to customers," said Mathias Vaitl, CEO of Mercedes-Benz Korea.

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*This content was translated by AI.