BYD Dolphin's 'cost-effectiveness strategy worked' if it had to wait up to three months for release'

*This content was translated by AI.

BYD Korea's compact electric hatchback Dolphin is extremely popular. With the cost-effectiveness of being the only electric car in Korea in the 20 million won range, demand is not keeping up with supply. According to representatives of BYD Korea Dealership including DT Networks and Harmony Automobile, "Dolphin can only be delivered after a waiting period of two months or as long as three months." The amount of supplies received every month cannot keep up with demand, he said.

The popularity of BYD Dolphin is in the "cost-effectiveness" of electric vehicles in the 20 million won range. In addition, interest in electric vehicles is soaring due to high oil prices, and there is even an atmospheric phenomenon. Store officials say that subsidies applied differently by region seem to be spreading to a nationwide phenomenon regardless. In particular, consumers respond to cost-effectiveness strategies just by looking at the phenomenon that more than 90% of contractors are focused on the Active, a cheaper model among the two trims of BYD Dolphin Active and Boost.

In particular, most of the customers who visited the store half-heartedly and tested their cars seem to be in love with the "cost-effectiveness strategy." Even if there is a perception that "Chinese car = cheap car", experiencing a large indoor space and neat composition based on a 2,700mm wheel base changes to the idea that "this is enough."

However, the problem is 'supply'. According to BYD, more than 2,000 Dolphin contracts have been signed so far right after its launch. However, with limited domestic allocation, some production and supply schedules have been disrupted as global market demand has expanded. In addition, some dealerships adjusted the order of car shipments on the condition that the car was paid in full without allocating the car in order of contract, causing friction with consumers.

"Dolphin has received a lot of attention for its reasonable price-to-performance since its launch, and about 2,000 contracts have been made," a BYD Korea official said. "Some production and allocation schedules have been delayed due to limited initial domestic allocation and increased global demand." "We are currently working closely with our headquarters and production processes to stabilize supply so that delivery is possible as soon as possible after the base contract," he added.

Meanwhile, BYD Korea surpassed 10,000 cumulative sales in Korea as of March, breaking the record for the shortest period in the import car industry. This is the first achievement in 11 months since the first customer delivery in April last year.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.