Aekyung Industries To Enter K-Haircare Poland

*This content was translated by AI.

Aekyung Industries has entered 'Sicarabo' and 'Alphist' in 'Rosman Poland' to target the European market.

Aekyung Industrial introduced a total of nine products for the first time in March, including five Sicarabos and four Alphist through all stores and official online malls in Rothman Poland.

Aekyung Industrial decided to enter the market this time, seeing Poland as a strategic market with high growth potential. As of 2024, the Polish hair care market is about 4.8 billion PLN (about 1.6 trillion won), showing annual growth of about 6%, and it is analyzed that demand for functional scalp care products and vegan concept products is expanding along with drug store-centered distribution structure.

Aekyung Industrial plans to introduce its K-Haircare portfolio to the European market in earnest through the entry of Rothman Poland and expand local consumer contacts.

"Based on sales performance and consumer reactions in the Polish market, we plan to expand our product line to hair treatments, essence, and body care, while also considering further expansion into major drug stores and beauty channels in Europe, such as Germany, the Czech Republic, and Hungary, where Rossman Group has entered," said an official from Aekyung Industrial who spoke to this newspaper by phone.

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*This content was translated by AI.