KGM Musso sells 11,538 units within five months of launch…captures 86% of domestic pickup market share

*This content was translated by AI.

KGM's flagship pickup model, the Musso, surpassed cumulative sales of 10,000 units just five months after its launch. Released in January this year, the Musso recorded 6,642 units sold in the domestic market and 4,896 units in overseas markets through May, bringing global cumulative sales to 11,538 units. This figure includes 58 units sold domestically and 56 units exported from the previous model generation.

From January to May this year, KGM sold a total of 10,036 units, comprising 3,718 Musso EVs and 6,642 Musso units, achieving an 86% share of the domestic pickup market. As a result, KGM has maintained its position as the number one pickup brand for 25 consecutive years. This figure excludes imported brands.

In the domestic market last month, the Musso sold 1,137 units and the Musso EV sold 755 units, totaling 1,892 units and capturing an 88.3% market share. The gap with competing models has widened significantly.

Key factors behind the Musso's popularity include a wide range of options and product features tailored to diverse customer needs. It offers a broad lineup of powertrains, including gasoline, diesel, and electrified (EV) variants. The front-end design provides extensive choices, ranging from a traditional pickup image suited for off-road driving to the Grand Style, which emphasizes an urban aesthetic. The cargo bed also features various options to accommodate diverse uses in business and leisure, including a Standard Deck with dynamic 5-link suspension (payload 400kg), a Power Lift suspension (700kg), and a Long Deck with dynamic 5-link suspension (500kg).

KGM is also accelerating its territorial expansion in the global market. Following a successful global launch in Turkey last April, the company is holding launch events in various countries to diversify its export channels.

A KGM representative stated, "The Musso is an iconic model that has led the history and expansion of the pickup truck market in the Republic of Korea." They added, "Surpassing 10,000 cumulative sales within five months of launch demonstrates not only the strength of the domestic market but also the competitiveness of our global strategic markets." The representative continued, "Moving forward, we will showcase a diverse lineup of the Musso brand in line with strong leisure demand and the trend toward eco-friendly electrification, widely promoting the potential of K-pickups on the global stage."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.