* Translated by AI

Hanwha Financial's app is now fully equipped with a 'Magazine' feature.

Published:

Chae June

*This content was translated by AI.

/Photo courtesy of Hanwha Life
/Photo courtesy of Hanwha Life

Lifeplus, a co-branded venture under Hanwha Financial Group, has completely revamped its 'LIFEPLUS TRIBES' app into a magazine-style platform.

Sources say the overhaul was planned to provide users with an experience that enhances their content discernment by combining expert curation with user participation.

The app is composed of three tabs: WEEKLY (Weeekly)·PLAY (Play)·MY (My). Its key feature lies in intuitively connecting the flow from content exploration to participation and recording.

"Weeekly" is a space for exploring diverse content, "Play" incorporates features that allow users to directly participate through content evaluation, voting, predictions, and questions, and "My" enables users to view at a glance their personal activity records, including preferred content and participation history in Play.

A Hanwha Life official who spoke with this newspaper by phone said, "This app redesign is a change aimed at expanding touchpoints with customers and redefining relationships centered on content in the era of the creator economy."

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*This content was translated by AI.

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