*This content was translated by AI.
'Signature' has entered major Chinese online platforms, Tmall and Douyin.
'Signature' has been expanding communication with local Gen Z consumers since March by going viral with digital content alongside Wanghong on Xiaohongshu, China's representative social networking and e-commerce platform.
'Signature' plans to expand its channels to include JD.com and Kuaishou, starting with its entry into Tmall and Douyin, to showcase the brand's product strength centered on ingredients and efficacy.
A Signature executive, speaking to Money Today by phone, said, "This year, we will begin by entering Chinese online platforms and expand our channels to make every effort to diversify the global market."
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*This content was translated by AI.
