Soluem Announces Data-Driven Retail Innovation Strategy at 'Retail Asia Summit 2026'

*This content was translated by AI.

Tech company Soluem announced on the 21st that it participated in the 'Retail Asia Summit 2026 Malaysia' held recently in Kuala Lumpur, Malaysia, and presented its data-driven retail innovation strategy.

At the Retail Asia Summit held on the 15th, retail industry executives and management from across Asia gathered to discuss key industry challenges including AI-based personalization, retail media networks (RMN), data monetization, and ESG. Notably, this year saw leaders from global retail and data companies such as AEON, ZALORA, and NielsenIQ participate as speakers, adding credibility to the event.

At the event, Soluem was invited to an official speaker session and shared its strategy on the theme of 'Combining Retail Media Networks and First-party Data.'

According to Soluem, the presentation was delivered by Stephen Lim, Director of Soluem's Asia business. He emphasized that "future offline stores must evolve into intelligent platforms that not only serve as simple sales spaces but also generate real-time data and immediately reflect it in improving customer experience and operational efficiency."

Furthermore, Soluem highlighted that its core solution, electronic shelf labels (ESL), can serve as a powerful tool that bridges online and offline data, simultaneously supporting store operational efficiency and retail media utilization, drawing attention from local industry figures.

Through its participation in this summit, Soluem plans to further strengthen partnerships with local retailers in the Southeast Asian market, where demand for digital transformation (DX) is growing rapidly. The company intends to gradually expand its related businesses in Malaysia and neighboring countries, which show high interest in omnichannel strategies and data-driven operations, tailored to the specific market characteristics of the region.

A Soluem representative stated, "This summit was a meaningful occasion to share the direction of industry change centered on data and technology with global retail leaders," and added, "Moving forward, we will continue to expand our engagement with the global market by focusing on innovative solutions and success stories that can be immediately applied in the retail environment."

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*This content was translated by AI.