Paul Bassett, This Spring Is All About 'Lavender'

*This content was translated by AI.

Paul Bassett has prepared a 'lavender bombardment' starting from the 24th, reflecting customers' persistent requests for the product's relaunch.

For the spring season, which marks its 26th year, the brand has adopted the concept of 'Lavender Purple,' newly organizing seasonal menus centered on lavender ice cream with purple color as the theme. In particular, the lavender ice cream, which garnered attention at its launch for its floral aroma and sensory visuals, has seen continuous customer inquiries for its relaunch and will be available again this season.

This lavender season will feature a variety of purple-themed menus, including lavender ice cream, lavender ice cream blueberry latte, ube cafe latte, berry berry ade, and acai berry yogurt frappe.

A Maeil Yoo-eop official who spoke with this newspaper by phone stated, "This season is designed to allow customers to experience a variety of menus within a single theme of 'purple'."

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*This content was translated by AI.