*This content was translated by AI.
On the 24th, Peugeot announced its global strategy for electrification and intelligent mobility transformation at Auto China 2026, revealing two concept cars for the first time in the world.
This strategy emphasizes combining emotional design and cutting-edge technology tailored to the electrified era under the brand philosophy of 'Sincere Joy.' Peugeot has designated the Chinese market as a core driver of its brand transformation and will strengthen technical cooperation with its local partner, Dongfeng. The world-premiered 'Concept 6' is a model that combines the dynamism of a large sedan and a shooting brake, highlighting refined proportions.
The simultaneously unveiled 'Concept 8' presents the future direction of large SUVs, achieving aerodynamic efficiency and a robust presence. Both concept cars feature designs inspired by the 'Feline Look' combined with intelligent technologies and are scheduled to be produced at Dongfeng's Wuhan plant in collaboration with Dongfeng. The production models will be supplied not only to China's domestic market but also exported globally through Peugeot's global network. This aims to establish a global strategy model system that combines Peugeot's design and driving capabilities with Dongfeng's intelligent technology.
Meanwhile, Peugeot recorded sales of over 1.09 million units globally in 2024. In Korea, Peugeot has consistently launched the 'Smart HYBE Ride' mild hybrid series, starting with the Peugeot 308 and extending to the 3008th and 5008.
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*This content was translated by AI.
