*This content was translated by AI.
Jeep was named first in the 'Brand Design Language' category at the '2026 Car Design Awards' held on April 22, 2026 (local time) at the ADI Design Museum in Milan, Italy.
The awards ceremony is organized by the Italian automotive magazine 'Auto & Design' and is a prestigious award where automotive journalists from 11 countries worldwide, including South Korea, the United Kingdom, Germany, Italy, and Japan, serve as judges. Each year, projects that have contributed to the advancement of automotive design are selected and awarded in three categories: concept cars, Yangsan vehicles, and brand design language.
In this year's evaluation, Jeep was recognized for maintaining iconic elements such as the seven-slot grille and trapezoidal wheel arches while modernly reinterpreting the brand's unique heritage. In particular, its strategy of consistently maintaining its distinct character amid industrial shifts toward electrification and flexibly evolving its design language received high scores. Jeep topped the rankings ahead of competing brands such as Genesis and BMW. This design philosophy is reflected in key LINEup models in the domestic market, including the Wrangler, Gladiator, and Grand Cherokee L, which harmoniously incorporate the latest technologies and platforms.
Stellantis Korea Bang Sil (CEO) stated, "Lee Beon (수상) is the result of the world recognizing Jeep's unique identity it has upheld and its design direction toward the future." The Jeep brand offers a portfolio spanning internal combustion engines, HYBE leadership, and pure electric powertrains, based on over 85 years of history, and supports various benefits through its owner care program, Jeep Wave.
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*This content was translated by AI.
