BMW 7 Series reborn as LCi by integrating 'Neue Klasse' technology

*This content was translated by AI.

BMW Group unveiled the 7th-generation 'New 7 Series'. This model underwent the most comprehensive update in the brand's history and serves as a pioneer in integrating the technology of the next-generation platform, 'Neue Klasse', into the existing lineup.

Equipped with 6th-generation cylindrical battery cells, the vehicle significantly extends driving range. The flagship model, the i7 50 xDrive, can travel up to 452 miles on a single charge (based on WLTP standards). The exterior applies the new design language of the Neue Klasse, emphasizing a minimalist aesthetic, and features a redesigned kidney grille and ultra-slim headlights. Additionally, it offers individual color options with over 500 color combinations, including the world's first dual-finish paint.

The vehicle dimensions are a length of 5,395mm and a wheelbase of 3,215mm, designed to secure a spacious interior. The Integral Active Steering system achieves a turning radius of 12.3m, enhancing driving agility, while front and rear suspension and load distribution are optimized to improve ride comfort. Inside, the Panoramic iDrive based on the BMW Operating System X and a dedicated passenger screen are installed for the first time in the brand's history. The rear seats feature an 8K-resolution BMW Theater Screen, a Dolby Atmos sound system, and an integrated video conferencing function to enhance both entertainment and work environments. All digital systems support over-the-air (OTA) software updates to maintain the latest status.

In terms of production and management, the company has expanded the use of recycled materials and incorporated carbon emission reduction strategies across the entire supply chain. The BMW Group is accelerating its transition to electrification based on profits secured from selling 2.46 million vehicles globally in 2025. The New 7 Series plans to sequentially launch three pure electric models starting in September 2026, followed by two plug-in hybrid models later that same year. The company stated its intention to solidify its technological leadership in the luxury mobility market through the integration of hardware and software.

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*This content was translated by AI.