TaylorMade Apparel Expands Nationwide Touring Program… Strengthens Customer Touchpoints by Region

*This content was translated by AI.

On the 4th, Hansei F&I announced that its premium performance golfwear brand, TaylorMade Apparel, is operating a nationwide experiential program to strengthen localized customer engagement.

Recently, TaylorMade Apparel conducted one-point golf lesson events in major regions including Seoul and the capital area, as well as Chungcheong and Busan. The program is designed to expand brand experience opportunities by tailoring operations to regional golf demand and customer characteristics.

The event was structured to allow customers to wear the products and experience their movement in environments similar to actual play. Participants experienced the functionality of performance golfwear naturally by testing swing range of motion, comfort, and mobility alongside professional coaching.

TaylorMade Apparel is focusing on customer experience-centered operations rather than simple product introductions. The brand is actively working to build common ground with customers by conveying its brand message, "For 100% Swing," within actual play scenarios.

The Hyundai Department Store Pangyo branch also hosted a special lecture by brand ambassador Park Se-ri. Customers shared insights on golf philosophy, match experience, and play know-how, creating opportunities to deepen their connection with the brand.

Additionally, the brand is strengthening online communication through customer-participation content by running an event linked to the 26SS TVCF campaign via its official Instagram.

TaylorMade Apparel plans to continue expanding programs that reflect regional customer characteristics and lifestyles in the future.

A representative of TaylorMade Apparel stated, "The response to activities that directly meet regional customers and provide brand experiences has been positive," and added, "We plan to further broaden our touchpoints with customers through various on-site programs going forward."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.