* Translated by AI

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'Golf balls for each team are coming out!' KBO signs marketing agreement with Dunlop Sports Korea on Baseball X Golf collaboration

Published:

Kim Dongyoon

*This content was translated by AI.

KBO President Heo Goo-yeon (right) held a signing ceremony with Dunlop Sports Korea on the 14th. /Photo=KBO
KBO President Heo Goo-yeon (right) held a signing ceremony with Dunlop Sports Korea on the 14th. /Photo=KBO

Golf balls featuring mascots of each KBO League team are expected to be released.

The Korea Baseball Organization (KBO) announced on the 15th that it signed a business agreement with Dunlop Sports Korea on the 14th to develop official licensed products utilizing KBO League and team intellectual property, and to activate joint marketing efforts.

Dunlop Sports Korea is a sports company that operates major golf brands including Srixon, X-Seed, and Cleveland Golf. Through this agreement, both companies plan to pursue various collaborations linking KBO League with golf, centered on the global golf brand Srixon.

According to KBO, this collaboration was planned to combine the intellectual property of KBO League teams with Dunlop Sports Korea's expertise in golf equipment, providing a new sports experience for both baseball and golf fans. KBO stated, "As sports fans' consumption and interest are expanding beyond specific sports to encompass lifestyle as a whole, both companies plan to continuously develop collaborative products that allow KBO League to be enjoyed across other sports."

The first product of the collaboration will include a 6-ball set and a 4-piece golf equipment set reflecting the identity of each KBO League team. The products consist of golf balls featuring each team's logo and sleeves designed with uniform patterns. They were planned so fans can express their support for their favorite teams even during golf rounds.

KBO and Dunlop Sports Korea explained, "Starting with the release of the 6th-ball set in August this year, we plan to expand the scope of collaboration into various golf equipment and sports lifestyle products in the future. Through this, we aim to broaden the application areas of KBO League intellectual property and provide fans with new forms of brand experiences."

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*This content was translated by AI.

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