Daily Milk, '2nd University Student AI Video Contest' Held

*This content was translated by AI.

Daily Milk is holding the '2nd University Student AI Video Contest,' which combines the fresh perspectives of Gen Z with generative AI technology to reinterpret brand value.

In last year's inaugural contest, submissions from 88 universities nationwide totaled 231 entries, confirming strong enthusiasm among Gen Z. This second edition aims to further strengthen communication with Gen Z and integrate their creative ideas into brand marketing.

The theme of this contest is 'Production of AI short-form videos using Daily Milk products.' Participants must select one product from three categories proposed by Daily Milk: Nutrition (including Absolute, Selects Profit, Milcera, etc.), Global (including Selects Protein, etc.), and Brand (including Daily Soy Milk, Amazing Oat, Picnic, Barista Rules, etc.). Using generative AI, they are to express the appeal of the brand and product in a short, powerful video under 30 seconds.

Judging will be conducted based on five criteria: creativity, relevance to the theme, technical capability (AI utilization), completion level, and public appeal along with potential for dissemination.

Eligible participants include current students and those on leave from universities or graduate schools nationwide, as well as graduates-to-be. The submission deadline is August 17, with a total prize pool of 12 million won: one first-place winner (3 million won), two second-place winners (2 million won each), and five third-place winners (1 million won each).

A Daily Milk official, speaking by phone to this newspaper, stated, "Daily Milk will actively leverage the digital environment and AI technologies favored by the 1020th demographic to maintain close communication with consumers and continue innovative brand communication."

Detailed information and entry procedures can be found on Daily Milk's official Instagram account (@freshmaeil) and the AI contest announcement website.

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*This content was translated by AI.